Creative Director - Producer - Educator - Amon Focus

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Bravia Frog

That Unforgettable Sony Bravia TV ad: How Training My Eye Led to an Unexpected Win

Lived Lessons

New York Said: Matchbook

New York Said: Matchbook

Rethinking the Business Card: The Matchbook Move

Lived Lessons

Coney Island, photography by Amon Focus

How a One-Minute Time-Lapse Paid My Rent

Lived Lessons

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Trending Now

Bravia Frog

That Unforgettable Sony Bravia TV ad: How Training My Eye Led to an Unexpected Win

Lived Lessons

New York Said: Matchbook

New York Said: Matchbook

Rethinking the Business Card: The Matchbook Move

Lived Lessons

Coney Island, photography by Amon Focus

How a One-Minute Time-Lapse Paid My Rent

Lived Lessons

Bravia Frog

Bravia Frog

That Unforgettable Sony Bravia TV ad: How Training My Eye Led to an Unexpected Win

In 2005 I locked in on Sony Bravia’s bouncy balls rolling through San Francisco. Ten years later a signed triptych from that very spot landed in my hands. Here is how training your eye and…

Lived Lessons

Photo Courtesy of Cey Adams

Photo Courtesy of Cey Adams

Cey Adams: Pioneering Graffiti and Visual Artist

Interviews

Photo Courtesy of Tiger Hood

Photo Courtesy of Tiger Hood

Tiger Hood: Street Golfing Legend and Photographer

Interviews

Maurice Malone: Entrepreneur and Denim Innovator

Interviews

Netic Rebel: Artist and Digital Mystic

Interviews

Highlights

Photo Courtesy of Erica Ford

Photo Courtesy of Erica Ford

Erica Ford: Human Rights Activist

Interviews

Jeff Staple: Communication Designer

Interviews

Photo Courtesy of Cj Hendry

Photo Courtesy of Cj Hendry

Cj Hendry: Australian Hyper-Realistic Artist

Interviews

Photo Courtesy of Carlo McCormick

Photo Courtesy of Carlo McCormick

Carlo McCormick: Culture Critic and Curator

Interviews

Lonnie Ali

Lonnie Ali

Preparation to Connection: What I Learned from Interviewing Lonnie Ali

Lived Lessons

Photo Courtesy of Vikki Tobak

Photo Courtesy of Vikki Tobak

Vikki Tobak: Author and Culture Journalist

Interviews

Color Inspiration is Everywhere

Color Inspiration is Everywhere

Color Inspiration is Everywhere: Why I Stopped Using Design Books and Started Looking at the Real World

Lived Lessons

Photo Courtesy of John "Crash" Matos

Photo Courtesy of John "Crash" Matos

John “Crash” Matos, Pioneering Graffiti Artist

Interviews

Something to Talk About

New York Said: Matchbook

New York Said: Matchbook

Rethinking the Business Card: The Matchbook Move

Tired of boring business cards? Learn how custom matchbooks make lasting impressions.

Lived Lessons

Coney Island, photography by Amon Focus

Coney Island, photography by Amon Focus

How a One-Minute Time-Lapse Paid My Rent

Lived Lessons

KRINK: A Blueprint for Building a Brand

Lived Lessons

Why Contact High Is My Favorite Hip Hop Photo Book

Lived Lessons

Amon Focus on Set at The Main Event

Amon Focus on Set at The Main Event

Authentic Hosting: From Writing Scripts to The Main Event

Collabs

Amon Focus, New York Said | Visual Voices

Amon Focus, New York Said | Visual Voices

New York Said: How Photos of Phrases Turned Into an Archive of Voices

Lived Lessons

Dorian “Dot” Cabrera: Licensed Optician

Interviews

Al Diaz: Pioneering Urban Artist and Lecturer

Interviews

Craig “KR” Costello: Artist and Creator of KRINK

Interviews

Joffy Top Tiger: Writer and Musician

Interviews

Carl Clay: Founder of Black Spectrum Theatre

Interviews

Check This Out

Photo Courtesy of Martha Cooper

Photo Courtesy of Martha Cooper

Martha Cooper: Documentary Photographer

Martha Cooper reveals insights on perseverance, adaptability, and the symbiotic relationship between artists and documentarians.

Interviews

Photo Courtesy of Lady Pink

Photo Courtesy of Lady Pink

Lady Pink: Pioneering Graffiti and Mural Artist

Interviews

Arturo Vega: Designer of the Iconic Ramones Logo

Interviews

Photo Courtesy of Destiny Mata

Photo Courtesy of Destiny Mata

Destiny Mata: Photographer and Visual Storyteller

Interviews

Photo Courtesy of Charlie Ahearn

Photo Courtesy of Charlie Ahearn

Charlie Ahearn: Director of Wild Style

Interviews

Photo Courtesy of Ralph McDaniels

Photo Courtesy of Ralph McDaniels

Ralph McDaniels: Founder of Video Music Box

Explore Ralph McDaniels's pioneering career in music video production and his role in promoting hip hop through Video Music Box.

Interviews

Photo Courtesy of Shirt King Phade

Photo Courtesy of Shirt King Phade

Shirt King Phade: Pioneering Graffiti and Airbrush Artist

Interviews

Photo Courtesy of TAKI 183

Photo Courtesy of TAKI 183

TAKI 183, Forefather of Graffiti and Mechanic

Interviews

Photo Courtesy of Shantell Martin

Photo Courtesy of Shantell Martin

Shantell Martin: British Visual Artist and Cultural Facilitator

Interviews

Inspiration

Photo Courtesy of Jay Maisel

Photo Courtesy of Jay Maisel

Jay Maisel: American Photographer and Storyteller

Photographer Jay Maisel talks about his 65 years of capturing New York and his unique approach to photography and storytelling.

Interviews

Photo Courtesy of Clayton Patterson

Photo Courtesy of Clayton Patterson

Clayton Patterson: Photographer and Folk Historian

Clayton Patterson talks being on Oprah, his passion for documentation, and the impact of his work on cultural records.

Interviews

Photo Courtesy of BlusterOne

Photo Courtesy of BlusterOne

BlusterOne: Graphic Designer and Painter

BlusterOne talks about his spiritual journey, the influence of Latin communities on graffiti, and his experiences with bipolar disorder.

Interviews

Photo Courtesy of Jerry Saltz

Photo Courtesy of Jerry Saltz

Jerry Saltz: Senior Art Critic for New York Magazine

Jerry Saltz, a Pulitzer Prize-winning critic, shares his journey from a "failed artist" to an influential figure in the art world.

Interviews

Photo Courtesy of Janette Beckman

Photo Courtesy of Janette Beckman

Janette Beckman: Documentary Photographer

The journey of Janette Beckman, from London's punk scene to New York's hip-hop culture, through a reflective conversation about her career.

Interviews

Jamel Shabazz: Documentary Photographer

This is Jamel Shabazz's journey from his Brooklyn roots to his military service and his career as a world-renowned photographer.

Interviews

The Connected Conversation: Creating Classes for the New York Public Library

Amon Focus shares his journey of teaching storytelling to Advanced English learners in collaboration with the New York Public Library.

Collabs

St. Olaf

St. Olaf

The Art of Observation: An Outdoor Class with St. Olaf College Creatives

With St. Olaf College students, Amon shares the importance of experiential learning in understanding art's role in public spaces and society.

Collabs

Latest Posts

Bravia Frog

Bravia Frog

That Unforgettable Sony Bravia TV ad: How Training My Eye Led to an Unexpected Win

Lived Lessons

New York Said: Matchbook

New York Said: Matchbook

Rethinking the Business Card: The Matchbook Move

Lived Lessons

Coney Island, photography by Amon Focus

Coney Island, photography by Amon Focus

How a One-Minute Time-Lapse Paid My Rent

Lived Lessons

KRINK: A Blueprint for Building a Brand

Lived Lessons

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